National sentiment is perhaps the most precious emotions?
However, if able to benefit, why not use them as bait?
Thus, it appears a number of emotional appeals to the nation as the main marketing tool of companies and even its name.
The media likes to enterprises classification, the simplest
Such as local enterprises and multinational enterprises, and then there are processes outstanding enterprises and cost leadership type, there are men and women like the kind of enterprise. The future, maybe there will be a long-known business name, you see, McDonald's has now been introduced to the characteristics of Hamburg called long products, the effect is not bad.
So I thought, if so to say, from the perspective of national feelings, you can also re-classification of enterprises ah.
For example, one enterprise of national sentiment. , Say, a certain well-known consumer electronics companies, and even company names see the answer is love for country and nation, which shares a warm feeling Tai, Naizhi product, the trademark, boss Jiang Hua, etc., are associated with this sacred emotion Youguan.
In contrast to its is weakened national sentiment enterprises. Example, a well-known Japanese consumer electronics, movies, music content companies. Japan relations because they tap the Asian market, especially in the Chinese market, not to mention that he is a Japanese company, and repeatedly stressed that he is an international enterprise.
The same, this is an outstanding representative of the two types of enterprises, in their respective fields, the financial statements are excellent.
The world economy from the middle of the last century, multinational corporations replace countries and promote global economic development as the main driving force.
At that time, we do not multinational corporations, in the face of foreign capital, we are told: multinational corporations who are a scourge, not human.
Now, we have developed, also with one or two to open the company's business in foreign countries, Meng Ding also did not appear to buy one or two good foreign companies. Multinational companies suddenly become good things.
Human beings are to continue moving forward, then right, now may be wrong, of course, also would become in the future is correct, it not good enough. However, no matter what kind of judgments and understanding are the starting point from the interest, this "interest" factor, the "national sentiment" is a backbone.
Thus, different stages of development in the enterprise, such as in the above well-known consumer electronics companies, obsessed with main ethnic card, and regardless of the consumer to buy this "national product" in the end no better ease of use. A result, everyone innocent converted into its national sentiment turnover and profits, now, have had to go abroad.
Another example, is another old shouted before he was the representative of the old national brand IT vendors go abroad in the future, how not gracious enough to reply that he is a national brand. Because to settle in a foreign country, have resorted to all sorts of means to prove that they are not a national brand.
We are pregnant with the nation's heart, money or buy products that unstable to support him from a national brand into an international brand. This time, they suddenly announced that renamed the "dog left" sudden change "John" was. I open wide the eyeball close to that name, I can not see how "patriotic" word.
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